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How Effective is Email Marketing for B2B Companies?

With the evolution of modern marketing strategies, most of us assume email to be dead. However, email is still one of the most vital communication channels out there. If you did not know, the number of email users currently sits at 2.5 billion globally and is foreseen to increase steadily over 2.8 billion people. With these numbers, it is pretty clear that email is not going anywhere.

Today, businesses use this traditional marketing approach to reach the target audience in a personalized way and enhance conversion rates at a rapid scale. Just like other digital platforms, email marketing gives your business the ability to interact seamlessly with customers than ever.

Suppose you are still thinking terms of open rate, click-through rate, and campaign revenue.

 

Impact of Email marketing on b2b companies

Source:

  • Statista
  • Content Marketing Institute
  • Campaign Monitor
  • DMA
  • McKinsey
  • eMarketer
  • Adestra
  • Experian
  • eConsultancy
  • MailChimp
  • Convince & Convert
  • Smart Insights